Mary’s Sister is a feminine tea brand offering women with period cramps and fatigue a holistic solution. Mary's Sister celebrates and supports women through their menstrual cycle, offering natural relief and a sense of empowerment. The brand embodies warmth, comfort, and vitality, encouraging women to embrace their flow with grace and confidence.
When creating the illustration, my focus was on capturing the essence of the brand's voice, which aims to cultivate a supportive, empathetic, and empowering atmosphere. Mary's Sister communicates with its audience in a warm and friendly manner, providing guidance and support through the various phases of the menstrual cycle, all while emphasizing holistic wellness and self-care.
I emphasized relationships in the illustration to underscore the brand's name 'Mary's Sister.' The two characters, initially perceived as Mary and her sister, are actually the personification of a uterus, symbolizing the brand's deep connection to feminine health and the menstrual experience."
For the color palette, I selected a range of vibrant and soothing tones to align with Mary's Sister's mission of providing comfort and support during the menstrual cycle.